CREATIVE DIRECTOR / PRODUCER
& CONSULTANT FOR DESIGN, USABILITY & BRAND POSITIONING
ART DIRECTOR
MOTION GRAPHICS / EDIT / COLOR GRADING / VFX
PRODUCTION SERVICE
TV COMMERCIALS / CORPORATE & PRODUCT VIDEOS / ONLINE ADVERTISEMENTS / MUSIC VIDEOS
What makes it successful?
Tailor-made advertising campaigns
In addition to customer acquisition and product promotions, successful campaigns are essential for the development and maintenance of a brand.
1
////////////
Goal setting /
Definition of concrete goals. Based on this, a campaign can serve different purposes. Promotional campaigns are used for customer acquisition and product launches, while campaigns adapted to the corporate image helps to establish and refine the brand positioning, and maintain the brand.
Setting goals also means defining key performance indicators (KPIs).
2
////////////
Target group /
Identification of the target group. Not all advertising channels are suitable for every target group, so in addition to age, financial situation, and gender, it is essential to study psycho-graphic characteristics such as general attitudes, values, etc. and to build up the campaign based on this.
3
////////////
Media /
Choosing the right channels. Depending on the product and the identified target group, the respective promising channels have to get selected. TV, online, or out-of-home / print – in line with the target group analysis, suitable TV channels, broadcasting times, or social media platforms can be used as the basis for further planning.
So-called 360° campaigns are set up cross-media and often lead to a significant increase in the success of the respective campaign.
4
////////////
Budget /
Define the budget. The budget determines the type, scope, and depth of the campaign. Depending on media planning and range, the budgets required can be very different. In addition to personnel planning, effort and quality are as important as the length of a campaign and the associated license fees.
5
////////////
Schedule /
Planning implementation phases, length, and time frame of the campaign. Various calendar events can draw attention away from the planned operation. Therefore, these must be included in strategic planning in comparison with customer behavior. The time required to implement the ideas should be scheduled with a generous buffer.
6
////////////
Realization /
Realization of the campaign. The brainstorming and proper concept development are the beginning of a successful implementation of the campaign. An excellent selection of support staff and good time management support the quality and thus the success of the campaign.
Controlling //
The constant consultation, as well as quality and cost controls, ensure proper implementation of the campaign; while marketing controlling based on the KPIs, show the success of the campaign. The result helps to develop further marketing operations.